London, UK – May 4th 2011 – Samsung Electronics Co, Ltd. today announced that Samsung Apps, its mobile & TV application store, is expanding the payment options available to customers when downloading apps. These simple and secure processes allow the customer to purchase an application in just two clicks. The price can be charged on a phone bill or be deducted from a SIM card balance.
Since it launched in June 2010, Samsung Apps has offered various billing options including credit card, prepaid cards and cyber cash. The addition of these new methods provides further convenience and ease of payment, meaning customers no longer have to enter sensitive information such as credit card details.
The new options will be rolled out in a phased approach during 2011. From April 28th, phone billing will be expanded to the UK and other countries including the following: Germany, Austria, Denmark, Finland, Norway, Sweden, Ukraine, Vietnam, Thailand, Indonesia and India. Samsung Apps plans to expand the new payment options to more countries later in the year.
To mark the new billing launch, Samsung Apps is launching a promotion called ‘Buy Hot Apps, Get Cool Gadgets!’ App store customers who make a purchase during the promotion will be automatically entered into a prize draw and selected at random to win prizes. All Samsung Apps customers using Samsung Wave smartphones are eligible to enter. The promotion will run from 17th May to 20th June, with the winners announced on 27th June at www.samsungapps.com. (Promotion details are subject to change and could differ by country.
“At Samsung Apps we’re committed to doing all we can to provide our customers with an enhanced user experience” said Keith O’Brien, Head of Content, Mobile, Samsung UK. “The new payment method offers flexibility, choice and ultimately a simpler purchase journey.”
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