Thursday, 4 November 2010

Samsung Takes To The Skies With Virgin Atlantic

Samsung Electronics UK has today announced a collaboration with, Virgin Atlantic Airways, to launch the new Galaxy Tab atVirgin Atlantic’s flagship Clubhouse at Heathrow Airport. The brand alliance will enable Virgin Atlantic customers to be amongst the first people to experience the latest Samsung technology, including the new Galaxy Tab, which launches in the UK  from November 1st. 

Clubhouse customers will be able to interact with Samsung Galaxy Tabs which will be available  with pre-loaded movies, music and games that can be enjoyed whilst they wait for their flights. The tabs will also feature Virgin Atlantic’s Clubhouse  menus providing details on their à la carte menu and mixology service as well as  tips on how to make cocktails. An exclusive loan programme also means that Clubhouse customers can swap their boarding cards for a Galaxy Tab allowing them the luxury of borrowing one until it’s time to board their flight.

The Galaxy Tab,  allows customers to download or stream films and TV to watch on a 7 inch TFT-LCD display, or use the Readers Hub to read books or magazines – everything from the latest bestsellers to that day’s newspapers. Support for Android 2.2 and Adobe Flash Player 10.1 means that people can surf the internet as well as  accessing their favourite social networking sites.

Clare Bacchus, Head of Clubhouses commented: “We are very excited to be able to showcase the new Galaxy Tab in our Clubhouse at Heathrow and we're certain it will prove to be very popular with our passengers.”

If travelling for business, customers can use the Galaxy Tab to check emails, chat to colleagues via voice and video calling, instant messaging, and SMS/MMS, or even use the time to get some work done as the Galaxy Tab allows documents to be shared and edited.  It’s not just Clubhouse customers who will benefit from the alliance , as a monthly competition to win a Galaxy Tab will also be promoted in Virgin Atlantic’s  in-flight magazine, Seatback for all customers.

Simon Stanford, Managing Director, Mobile, Samsung UK and Ireland said: “The Galaxy Tab is a perfectly portable device which makes it great for travelling – whether it’s a short journey to work or a transatlantic flight. Our collaboration with Virgin allows us to demo the product in a real-life situation, where people have a genuine need for a portable entertainment device and we’re pleased to be able to give Virgin Clubhouse customers a chance to try before they buy.”

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