Tuesday, 26 April 2011

That was the bada Masterclass in Dubai

Remember? We announced our bada Masterclass in an earlier post. And, gosh, Dubai is an awesome place. Apart from that, it was not all pleasure. No, really! Read on to see what I did.

The first day of the Planet of the Apps event was targeting at developers. So, it was not only Samsung who was there. In the morning it was BlackBerry’s turn. The presentations were ok but for my taste a bit long-winded.

My bada part started at 1pm. I was covering the introduction to the bada ecosystem and the more technical parts. In addition, Ashraf Fawakherji (GM, Telecommunications Group) and Haris Munif (Head of Product Marketing) joined me as local speakers and gave excellent talks about local market developments and opportunities for developers in the Arabian regions. Find more details about the talks below in the agenda.

After our bada Masterclass, Nokia could show off their technologies for three hours, too. As it has been the usual case lately, these poor guys had to face some really tough questions regarding the latest developments and "symbiosis".

13:00 - 13:30:Samsung Business Strategy: Ashraf gave an overview over the local business strategy regarding apps relevant for the MENA region.
13:30 - 14:00:Introduction to the bada Ecosystem: In this presentation I introduced the main three elements of the bada ecosystem: the mobile platform, the developer support, and SamsungApps as the central app distribution and promotion channel.
14:00 - 15:00:bada: the Technical Platform and Tools: In my second presentation I went more into technical details. As a starter I presented the bada IDE and how to create a first simple bada app. I showed how to use tools like the UI Builder, Simulator, and Event Injector. After giving an overview over the bada architecture and the namespaces, I showed relevant coding idioms such as two-phase construction or exception handling. Finally, I presented the classic mobile app development process and how the bada tools can support each phase of this process. Presented tools were, for instance, the Remote Test Lab, Unit Testing Framework, UI Sequencer, Code Coverage Tool, Memory Leak Checker, Performance Analyser, or the Profiler.
15:00 - 15:15Coffee Break
15:15 - 15:45bada: the Next Wave (Introducing bada 2.0): In my last presentation, I gave an outlook over the new feature which can be expected from bada 2.0 such as multitasking, NFC, in-app advertising, web technology integration (HTML5, JavaScript, WAC 2.0), OpenAL, STT/TTS, and associating apps based on content.
15:45 - 16:00Local Opportunities (Localized apps): Finally, Haris presented opportunities, achievements and future activities to support local developers and local apps for the Arabic region.

For more info about bada check developer.bada.com

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