Attention LBS Developers: Two days left to register for NAVTEQ Global LBS Challenge in South America

Registration for the Samsung-sponsored 2010 NAVTEQ Global LBS Challenge® – South America region closes on February 26th 2010

The 2010 NAVTEQ Global LBS Challenge is now in full swing. Last week NAVTEQ revealed the winners of the EMEA region in Barcelona.

In other exciting news developers who make it to the semi-final now have the choice of two Samsung handsets: the class leading Omnia II running Windows Mobile, and now also the just-announced Samsung Wave. The Wave is the first Samsung device to be powered by Samsung's new open platform bada (the Korean word for ocean or sea).

This year's competition welcomes developers from India and South America with tracks established for the first time in both regions.

In Brazil, dozens of NAVTEQ geographic analysts, located in São Paulo, Rio de Janeiro, Porto Alegre and Recife use local knowledge and local contacts to collect and verify details of the roads. They drive thousands of kilometers each year and have local knowledge of road network changes helping to make NAVTEQ maps the freshest and most up-to-date.

Known for their quality, NAVTEQ maps are built to a single data specification allowing customers to easily and cost-effectively move into new markets by optimizing their development efforts in one country for use in another. In addition to maps for Brazil, NAVTEQ provides maps in Latin America for Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela. A dedicated technical customer support team is available to assist customers with integrating NAVTEQ maps into applications.

Sample map data for participating in the South America track can be downloaded in different formats from http://www.nn4d.com/site/global/market/lbs_challenge/develop/map_data/p_mapdata.jsp, provided by NAVTEQ Network for Developers™ (NN4D).

Key Dates for South America:

• February 26, 2010 – South American Registration Deadline
• March 26, 2010 – South American Submissions Deadline
• April 14-15, 2010 – Semifinal Judging, Sao Paulo, Brazil
• May 26, 2010 – Final Judging, Sao Paulo, Brazil
• May 27, 2010 – Award Ceremony, Sao Paulo, Brazil

For more information on the South America regional track, visit http://www.nn4d.com/site/global/market/lbs_challenge/about/south_america/home/p_home.jsp, where you can also download an English, Spanish, or Portuguese "Step-by-Step Guide" with instructions on how to register and submit your solution to the Global LBS Challenge.

The awards ceremonies for the other regions are as follow:

• North America: March 30, 2010 on stage directly after the opening keynote of the O'Reilly Where 2.0 Conference at the Marriott in San Jose (CA), USA
• India: April 29, 2010 at NAVTEQ event in New Delhi, India
• APAC: June 14, 2010 in Singapore - the day before CommunicAsia

Competition website: http://www.lbschallenge.com/