Thursday, 26 March 2009


This is Sammi, the blog of the Samsung Mobile Innovator program. Why Sammi? Sammi is the name that we gave the bubble on the left side of our logo. Apart from being a nickname already used by some of Samsung's online fans, we like to think of it as a clever contraction of Samsung Mobile Innovator.

There are several reasons we decided to start this blog. Firstly we think it will be a valuable channel to keep you abreast of any updates or additions to the Samsung Mobile Innovator Program. Secondly, it is an easy way to share with you our thoughts on both our own developer program, and also the mobile industry in general. And finally, being a blog, we think it will be a fantastic way to hear from you our customers about what you think about the Samsung Mobile Innovator program and ways that we can help you realise your ideas; develop your business even more effectively.

The author of this first post is me, Andrew Brennan. I look after content and marketing for the site and am based in the London office. My team here work on the global program and run the Samsung S60 content. I'll be posting here regularly, along with my colleagues from across the Samsung global network, to keep you informed of what's going on in our program. As you can see there are already quite a few posts here - written while we trialed the system. Please feel free to comment on any of them.

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